Barbara Kruger: Untitled (Shafted)

Barbara Kruger’s Untitled (Shafted) features her distinctive use of advertising text and sharp, poetic phrases that criticize consumerism, misogyny, power, and desire. Commissioned by LACMA in 2008, this monumental installation occupies the full elevator shaft of BCAM and utilizes the architecture to a powerful end. While visitors wait for the elevator to arrive—on any of the three floors—they are visually bombarded with messages about consumption and consumerism.